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Hotel Business Design: WTS International’s Concepts are Based on Meaningful Experiences

We’re thrilled to share a feature in Hotel Business Design that showcases WTS International’s spa branding and design work for Cachet Hotels.

“After WTS International delivered a completed concept presentation, the Hong Kong-based hospitality company approved the spa brand, called cSPA. It will be developed at Cachet Deluxe’s properties throughout Greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok and Hangzhou, China. Designed for the affluent spa connoisseur, the cSPA concept will be rolled out worldwide following openings in Asia.”

“As WTS sought to find the right notes to hit to make this brand sing and stand out from the others, we knew it was important to truly look at Cachet Hotel Group’s target market and make it our goal to craft the experience around their expectations of luxury,” said Dubois. “In the end, it became clear that, for these guests, thoughtful luxury wasn’t about opulence, but about rich and meaningful experiences.”

Environmentally friendly features are being integrated, based on the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards. “Cachet Hotel Group has made it clear that each project will be planned with the conscious selection of locally-produced materials, energy-saving lighting methods and more easily maintainable finishings as the means by which each will contribute to the well-being of the environment,” said Dubois.”

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