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WTS International Builds on Success of 2016 for an Exceptional 2017

WTS International (WTS), the spa, fitness and lifestyle consultancy and management firm, is reporting a strong forecast for 2017, following a record year in 2016.

Last year was an exceptionally busy one for WTS and saw the firm expand its position as a global leader in the industry, with the delivery of 80 design projects and 22 new spa, wellness, fitness and corporate fitness openings around the world.

Commenting, WTS COO Frank Guengerich said: “Last year we exceeded all our own expectations in terms of design, performance and operations, and the 2017 project pipeline is looking even more robust.”

With some 2,500 members of staff worldwide, a corporate team of 65 employees and an executive committee of 20 people, WTS operates in over 30 countries and currently manages over 100 sites worldwide. It’s currently overseeing design projects in locations as diverse as Dubai, Switzerland, America and India.

With every project, WTS spends time consulting with clients to fully evaluate their needs, ensuring plans are firmly based on the company’s principles of excellence in both service and performance standards. Innovation is a key priority, as Guengerich says: “We approach every project with the aim of being relevant and cutting edge.”

Of the many projects in the pipeline for 2017, Oceana Bal Harbour, Florida, a condominium paradise with unobstructed views of the South Florida beaches, is significant for being the first building in the area to be LEED certified. WTS will manage the on-site spa and fitness facility, ensuring a five-star service to residents and guests.

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The spa and fitness facility at the brand new MGM National Harbor luxury resort on the banks of the Potomac River in Maryland features a full-service spa and salon with men’s Barber Lounge and fitness centre. WTS designed the spa concept and handled all the pre-opening and ongoing management.

WTS will also provide ongoing consulting services for the destination and day spa within Trump International Hotel Washington, DC and the Trump International Hotel & Tower in Vancouver, where guests can benefit from signature treatments, as well as full lifestyle programmes. WTS has been involved in the development of the new spa concept for Trump Hotels, and has provided design consulting services throughout the development of both properties.

Other new openings for 2017 include VERDURE, a luxury wellness facility in Amarillo, Texas, for which WTS provided design review services, including operational feasibility, interior design review, equipment sourcing and layout, together with pre-opening services such as finance reviews, staffing, organisation and training, and program development, plus on-going management.

All aspects of the facility’s operations, from its luxurious amenities, exercise equipment and resort-style pools, to its personal training services and world-class spa treatments, are designed to encourage a healthy lifestyle and wellbeing with an uncompromising commitment to service.

The development is also intended to serve as a selling point for prospective residents and a value enhancement for current residents.

Building on over 40 years of spa, leisure and lifestyle consulting and management experience, WTS’s mission is to provide exceptional services to clients, and 2017 will be no exception.

For more information, or to request high resolution images for this piece, please contact Mary Simpkins at msimpkins@wtsinternational.com.

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WTS Develops New Lifestyle Brand for YOO on the Park

Washington, DC—WTS International (WTS), the spa, fitness and lifestyle consultancy and management firm, has announced its collaboration with The Trillist Companies, Inc., the Atlanta-based development company, to design The Art of Living, a new lifestyle brand.

The Art of Living brand will officially be launched later this year at YOO on the Park, a new luxury apartment complex in the heart of Midtown Atlanta, Georgia, US.

At the core of the new brand is WTS’s concept for creating an environment that stimulates the senses and inspires community wellness, improving the quality of life for residents of Trillist’s YOO branded apartments, through unique, luxurious and sophisticated design.

The Art of Living is about enhancing the lifestyle of residents who want to live better and smarter, giving them access to the things that bring meaning and balance to their lives, translated into exclusive services and offerings.

This is delivered at YOO on the Park by concierge services and a lifestyle director who connects residents with enriching experiences, such as local cultural events and fitness programmes.

Reward programmes tailored to include local merchants and restaurants mutually benefit both residents and the neighbourhoods in which they live.

The Art of Living experience will also be delivered through personal touches, such as providing a cup or two of a resident’s favourite coffee or tea and having it waiting for them every morning.

WTS President Gary Henkin said: “The high-end residential real estate market is fiercely competitive and developers know that if they want to move their investments quickly, they need to add something special to the mix. The Art of Living is just that – a new concept which will deliver the highest level of lifestyle and luxury to residents, to ensure the success of YOO on the Park.”

Located adjacent to Atlanta’s Piedmont Park, YOO on the Park combines the expertise of Trillist with design visionaries YOO Studio, which was founded in 1999 by property entrepreneur John Hitchcox and world-renowned designer Philippe Starck.

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The apartment complex is conceived as an extension of Piedmont Park, reflecting its greenery with a six-storey living green wall – North America’s largest – on the building’s exterior façade. This will be illuminated at night, creating a new landmark for residents and the wider community.

The building combines luxury imported finishes from Italy, Germany and Portugal with inventive design and state-of-the-art technology.

The YOO brand is all about designing the unexpected and at YOO on the Park, signature design elements that raise a smile combined with Trillist’s next-generation technology provides innovative lifestyle amenities to residents.

WTS International’s Corporate Operations Director, Roberta Kruse-Fordham, has collaborated with Scott Greenfield, Director of Development Services and Scott Leventhal, President and CEO of Trillist, at every stage of developing the lifestyle programming and concierge services, to ensure The Art of Living brand is delivered consistently throughout.

The result is a luxurious, ultra-modern environment where residents can escape from the outside world and enjoy high quality time with their families and friends. Communal spaces – from the distinctively designed billiards room to the controlled music zones and the theatre – are designed to encourage residents to relax and socialise with their neighbours.

Kruse-Fordham said: “The YOO on the Park project has been unique, exciting and fun. WTS, in collaboration with Trillist, has put a new definition on luxury vertical living and what residents can expect.

Lifestyle and concierge directors will offer a vast, varied menu of options to engage YOO on the Park residents. They will find themselves sipping signature cocktails at YOO on the Park socials, attending personalised fitness sessions in Piedmont Park and having VIP access to cultural happenings.

Residents’ canine friends are also taken into account, with their own signature Pet Respite for bathing and grooming.”

A 24-hour, fully-equipped fitness centre includes an outdoor exercise terrace and yoga area. A variety of classes, ranging from yoga to high intensity interval training, are offered on and off-site, as well as small group training and personal training.

“Brilliantly planned amenities, signature programming and responsive concierge services are designed to make every day satisfying and rewarding for residents of this innovative rental community.

WTS International is committed to helping YOO on the Park residents discover and express their own version of The Art of Living. WTS International signature programmes and events will enable residents to explore their community and beyond, engage positively with neighbours and enjoy all that Midtown Atlanta has to offer,” said Kruse-Fordham.

Residents are expected to start moving in from January 2017. Yoo on the Park is located at 207 13th Street, between Juniper Street and Piedmont Avenue, Atlanta, Georgia. The 25-storey building contains 245 luxury apartments.

Editors’ notes:

Technology
Together with the bold design, a host of innovative lifestyle amenities add value to The Art of LivingSM Brand. Stakeholders have partnered with industry-leading technology providers including Nest Thermostats, Hotwire Communications and Google Fiber to bring next-generation technology to residents at YOO on the Park.

Amenities
YOO on the Park’s public spaces will feature the latest technology and amenities. Residents will be able to play golf in the complex’s indoor golf simulator; iPad Minis will serve as hubs for both TV and Pandora radio; and a resident conference center will offer a large format television, complete with teleconference hardware, allowing residents to speak with colleagues and friends in a professional and private setting.

For more information, or to request high resolution images for this piece, please contact Mary Simpkins at msimpkins@wtsinternational.com.

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Hotel Business Design: WTS International’s Concepts are Based on Meaningful Experiences

We’re thrilled to share a feature in Hotel Business Design that showcases WTS International’s spa branding and design work for Cachet Hotels.

“After WTS International delivered a completed concept presentation, the Hong Kong-based hospitality company approved the spa brand, called cSPA. It will be developed at Cachet Deluxe’s properties throughout Greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok and Hangzhou, China. Designed for the affluent spa connoisseur, the cSPA concept will be rolled out worldwide following openings in Asia.”

“As WTS sought to find the right notes to hit to make this brand sing and stand out from the others, we knew it was important to truly look at Cachet Hotel Group’s target market and make it our goal to craft the experience around their expectations of luxury,” said Dubois. “In the end, it became clear that, for these guests, thoughtful luxury wasn’t about opulence, but about rich and meaningful experiences.”

Environmentally friendly features are being integrated, based on the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards. “Cachet Hotel Group has made it clear that each project will be planned with the conscious selection of locally-produced materials, energy-saving lighting methods and more easily maintainable finishings as the means by which each will contribute to the well-being of the environment,” said Dubois.”

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WTS International Names Penny Kriel Corporate Operations Director for Spa

WTS International is thrilled to announce the appointment of Penny Kriel as Corporate Operations Director for Spa.

Kriel is a fifteen-year veteran of the spa industry, having worked most recently as Spa Director for the Salamander Resort & Spa in Middleburg, Virginia, a luxury historic destination that features integrative, regional treatments that focus on holistic, results-driven therapies.

In her new position, Kriel will be responsible for overseeing a set portfolio of accounts within the northeast region of the United States. She will work directly with WTS International’s clients and on-site directors to ensure successful operations, marketing, and financial performance.

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Gary Henkin, President of WTS International, said, “The power of WTS to successfully advise clients is directly related to the caliber of the WTS team. With her global perspective, high level management experience, and outstanding track record, Penny Kriel is a huge asset for both our company and our clients.”

Originally from South Africa, Kriel gained a CIDESCO diploma in advanced skincare and cosmetology, aromatherapy, reflexology and massage therapy from the Tina Scholtz Health and Skincare Academy in Potchefstroom.

She began her career as a therapist on board Crystal and Princess Cruises, which led her to be appointed lead therapist and later business development manager for The Image Institute in Rosebank, South Africa.

Kriel’s career led her to Mandarin Oriental, where she ran spa operations in Hyde Park, London, and was Spa Director in Washington, DC for seven years, before joining the Salamander Resort & Spa. During her time with Salamander, Kriel assisted in creating the company’s spa standard operating procedures, spa service standards and signature treatments.

“I’m delighted to join WTS,” said Kriel. “As one of the most-respected spa, fitness and lifestyle consultants in the world, WTS works on some of the biggest, most innovative, and most exciting spa projects out there and I’m thrilled to be on the team.”

For more information, or to request high resolution images for this piece, please contact Mary Pilch Simpkins at msimpkins@wtsinternational.com.

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Spa Trends for 2016

WTS is thrilled to have contributed to Travelmarket’s “Six Spa Trends to Watch in 2016.”

Kim Matheson, WTS Senior Vice President contributed #3 on the list—innovative tech treatments, “We’ll see technology not only in the guest journey itself, but also the use of innovative technology in treatments and to offer such alternative modalities as chromotherapy.”

Read the full piece here.

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Natural Resources Spa Consulting Merges with WTS International

NRi (Natural Resources Spa Consulting), has announced it has merged with WTS International (WTS), the global spa consultancy and management firm.

The move expands the WTS global business base and enhances the diversity and range of services the firm has to offer.

Specializing in consulting and operational services for wellness, spa, fitness and leisure facilities worldwide, WTS’ services include feasibility studies, concept and brand development, design consulting, pre-opening and daily management.

For over twenty years, NRi founder and president, Kim Matheson, has undertaken spa consultancy work, including design and pre-opening support, for a diverse range of clients; including The Ritz-Carlton Hotel Company, Marriott International, Four Seasons Hotels and Resorts, Fairmont Hotels and Resorts and Rosewood Hotels & Resorts, as well as many other notable hospitality firms.

This business will now become part of WTS International, with Matheson appointed Senior Vice President of WTS.

Matheson said, “We have merged NRi into WTS, to create a global, cutting-edge consultancy and management firm. Our team is prepared to craft the ultimate in authentic and luxurious experiences, with a sense of place and dramatic experiential components.”

Gary Henkin, CEO of WTS International added, “Kim Matheson is a world class spa and leisure consultant, and her involvement with WTS will allow us to further expand the breadth and diversity of our services, field, both in the US and on a global basis.”

Both organizations continue to be recognized as industry leaders for their creative and innovative approach to spa / wellness facility design and operations, with recent awards to their name. The Pearl Spa at Four Seasons, Dubai, a client of NRi Consulting, recently won Best Spa Design at the Middle East Pool & Spa Awards.

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Matheson spoke about the project and the work NRi carried out for developer H-H, saying: “We were commissioned by H-H to create a unique spa. I was inspired to consider how we could make this space innovative, while upholding Four Seasons’ standards and also delivering an experiential sense of place to reflect the diversity and vibrancy of Dubai.”

WTS International was recently awarded the ISPA Innovate Award for the Herb Wall experience the firm created for Spa Evangeline at the Epicurean Hotel in Tampa, Florida. The Herb Wall has proven popular among spa guests who want aromatic herbs which are grown just a few feet away from the treatment tables and then incorporated into treatments.

“It’s a new way of customizing a guest’s treatment beyond simply choosing an aromatherapy add-on,” said Susie Hammer, WTS International vice president of spa operations, who collaborated with the WTS design team.

Commenting further on the merger with WTS, Matheson said, “Our goal is to create an unforgettable experience for each guest, resident or member. Moreover, our reputation and growth over four decades has been built on bringing together creative and distinctive concepts, unique elements in design, and operational excellence, all within designated project timeframes and budgets.”

For more information, or to request high resolution images for this piece, please contact Mary Pilch Simpkins at msimpkins@wtsinternational.com.

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Hotel Saranac Introduces Ampersand, a Luxury Spa, Salon and Fitness Center

WTS International (WTS) is thrilled to announce its newest client, the renovated Hotel Saranac on Saranac Lake, New York.

The renovated Hotel Saranac will be a social hub for the residents of Saranac Lake and an elegant base for visitors exploring the Adirondacks. That’s what makes Ampersand, the hotel’s newly introduced spa, so fitting.

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Hotel Saranac

Roedel Companies have partnered with WTS International to create a full service spa, salon and fitness center that will pamper guests staying at the Hotel Saranac as well as residents of the village. Whether it is getting a pedicure/manicure, a full body massage or a haircut in the barber’s chair, Ampersand’s amenities are just right for everything from a special occasion to the daily lifestyles of people in the region.

Ampersand takes its name from the nearby mountain popular with hikers, and its décor reflects that spirit of exploring the Adirondacks. The signature scents and treatments will include indigenous ingredients – pine, birch, maple – and reflect the true outdoor flavor of the region.

Mary Pilch Simpkins, Marketing and Communications Manager for WTS International, explained that Ampersand will be located within the historic retail arcade that makes up the hotel’s ground floor. “Upon completion, there will be a rustic elegance to the spa,” says Simpkins. “It’s very much about the outdoor enthusiast. Ampersand is meant to be a place to recharge and renew for the next day’s adventure.”

WTS International has over four decades of experience providing consulting and management services for over 300 spas, fitness/wellness centers, and leisure and lifestyle facilities worldwide.

From aroma therapy to skin treatments to full hair and makeup, Ampersand will be a place for people to come and feel revitalized. There’s a steam bath, experience shower and a series of massage rooms, including one for couples treatments. There will be a private room for group events that connects to the spa and has a food and beverage option for those special days shared by family and friends.

“The whole idea of this project is to restore the Hotel Saranac as the grand hotel of Saranac Lake. Ampersand is one more way we are doing that,” says Fred B. Roedel III, managing member of the Roedel Companies. “The spa will provide a place for hotel guests and the local community to relax and celebrate all that the Adirondacks have to offer.”

About Roedel Companies:
The Roedel Companies have 45 years of experience developing, constructing, managing and designing hotels. They own and operate nationally branded hotels throughout the eastern United States, including a growing portfolio of nationally branded and independent hotels such as Hilton Garden Inns, Hampton Inn & Suites, Homewood Suites, Holiday Inns, Holiday Inn Express & Suites, La Quinta Inns & Suites and Courtyard by Marriott.

For more information, or to request high resolution images for this piece, please contact Mary Pilch Simpkins at msimpkins@wtsinternational.com.

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WTS Educates: Gearing Up for the Holiday Retail Season

By: Janice Nichols, Corporate Operations Director, WTS International

One of the most powerful training tools we can use is what I call, playing the “what if” game. What if we gained one additional guest per day? How would that impact revenues this week, this month, this year? What if 50% of our massage guests purchased a $10 retail product? How would that change monthly profit? This conversation is a compelling way to begin educating our staff on upcoming holiday retail initiatives.

Here are some tips to make the holidays your biggest retail numbers of the year:

Make it Rewarding Have a measurable goal in mind: average retail ticket increase, total sales, or retail sales to service ratio and share it with your team by way of a Holiday Incentive Contest. We have a Preferred Retail Vendor Program available to our managed properties, which offer incredible incentives like cash, trips and more.

Get in the Giving Spirit The holidays are a time to think of others and give generously. Put your guests in the spirit by offering a retail discount to donate to your chosen local charity. Displaying a giving tree for example, gives your reception team an easy segue into suggestive selling and slows the guest’s exit, making time for impulse buys while imparting a warm, fuzzy feeling at departure!

Rethink the Mix Shoppers are seeking unique gift items to delight their loved ones. Your retail mix should shift toward impulse items such as travel candles, chocolates, lip glosses, nail polishes, hair jewelry and holiday themed body products that make cheerful stocking stuffers. Make current retail items new by repackaging them in themed collections and always be sure to purchase enough product to make a statement and to last you through the season.

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Make it Sparkle “Spruce” up your retail space by including upscale holiday decor like pine cones, greenery and gold or silver accent pieces. Burn spice scented candles, and perhaps play subtle holiday music. Who can resist a beautifully wrapped package? Have pre-wrapped items displayed and ready for purchase. Place gift items near the check-out area and have testers for featured products at the counter.

Girls Night Out Invite your top spending guests and their friends for an evening of wine sipping, complimentary mini-services and of course, exclusive promotions on fabulous gift items.

Implementing any or all of these tips can ensure that your sales team a successful season and your guests a wonderful holiday season!

WTS International Commissioned to Create New Luxury Spas for Cachet Hotel Group

WTS International is thrilled to announce its appointment to create a new spa concept for the Cachet Hotel Group in Asia.

The new brand will be called cSPA and developed at Cachet’s properties throughout greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok, Thailand and Hangzhou, China.

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cSPA Concept Images

The exclusive cSPA concept will be designed for the affluent spa connoisseur and will be rolled out worldwide following the openings in Asia.

The spas will be modern, innovative, sophisticated and will also draw on the values of the Cachet Hotel Group brand, which is designed around elegant, chic and exclusive spaces. Each spa will have a unique sense of place. Environmental features are being integrated into the design, based on LEED Standards.

In bidding for the project, WTS utilized its successful concept development process, starting with a research and data-gathering phase, followed by a concept development phase, then finally delivering a completed concept presentation to the client.

Yvonne Choi, Chief Marketing Officer at Cachet Hotel Group, said: “We think WTS’ innovative health, beauty and wellness experience is complementary to Cachet. Both companies are known for their commitment to lifestyle, service, innovation and design. Both of our customers have similar demographic and psychographic profiles. We look forward to partnering with WTS to scale this concept quickly and to establish a global footprint throughout Asia and the Americas.”

Gary Henkin, President and CEO of WTS International, said: “Our robust approach to concept development has led to the creation of a spa design which will exceed the expectations of Cachet’s discerning customers. It also has the flexibility to deliver a sense of place for local markets, while still enabling Cachet to deploy the concept globally to ensure consistency across its portfolio. Finding this balance was one of the aims at the heart of the concept development process.”

The spa design and ethos aim to inspire Cachet’s clientele to live a healthy, vibrant lifestyle by utilizing its bespoke services, tech-driven influence and exquisite service.

Andrea Dubois, Senior Project Designer at WTS, who led the project, said: “We share Cachet’s commitment to delivering an exemplary guest experience in an environment where people feel at ease, while enjoying culturally-inspired, world class treatments. Finding this balance creates an experience that is both engaging and immersive.”

The concept envisages a modern spa palace with intuitive service and captivating luxury expressed in the context of the local culture. Design will be defined by clean lines and well-appointed treatment beds. The color palette of the spas will incorporate deep grey blue, brown and a touch of gold with other accent colors counterpointed with black. The materials and textures within cSPA spaces will include large textured stone panels, with reflective- and matt-finished brass and bronze, combined with wood and glass.

Choi concluded: “cSPA as a brand will be immersive, bringing unforgettable beauty and wellness experiences to our guests and most of all, our cSPA guests will have fun!”

For more information, or to request high resolution images for this piece, please contact Mary Pilch at mpilch@wtsinternational.com.

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