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Hotel Business Design: WTS International’s Concepts are Based on Meaningful Experiences

We’re thrilled to share a feature in Hotel Business Design that showcases WTS International’s spa branding and design work for Cachet Hotels.

“After WTS International delivered a completed concept presentation, the Hong Kong-based hospitality company approved the spa brand, called cSPA. It will be developed at Cachet Deluxe’s properties throughout Greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok and Hangzhou, China. Designed for the affluent spa connoisseur, the cSPA concept will be rolled out worldwide following openings in Asia.”

“As WTS sought to find the right notes to hit to make this brand sing and stand out from the others, we knew it was important to truly look at Cachet Hotel Group’s target market and make it our goal to craft the experience around their expectations of luxury,” said Dubois. “In the end, it became clear that, for these guests, thoughtful luxury wasn’t about opulence, but about rich and meaningful experiences.”

Environmentally friendly features are being integrated, based on the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards. “Cachet Hotel Group has made it clear that each project will be planned with the conscious selection of locally-produced materials, energy-saving lighting methods and more easily maintainable finishings as the means by which each will contribute to the well-being of the environment,” said Dubois.”

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WTS International Commissioned to Create New Luxury Spas for Cachet Hotel Group

WTS International is thrilled to announce its appointment to create a new spa concept for the Cachet Hotel Group in Asia.

The new brand will be called cSPA and developed at Cachet’s properties throughout greater China, Southeast Asia and the Americas. The first cSPAs will debut in Bangkok, Thailand and Hangzhou, China.

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cSPA Concept Images

The exclusive cSPA concept will be designed for the affluent spa connoisseur and will be rolled out worldwide following the openings in Asia.

The spas will be modern, innovative, sophisticated and will also draw on the values of the Cachet Hotel Group brand, which is designed around elegant, chic and exclusive spaces. Each spa will have a unique sense of place. Environmental features are being integrated into the design, based on LEED Standards.

In bidding for the project, WTS utilized its successful concept development process, starting with a research and data-gathering phase, followed by a concept development phase, then finally delivering a completed concept presentation to the client.

Yvonne Choi, Chief Marketing Officer at Cachet Hotel Group, said: “We think WTS’ innovative health, beauty and wellness experience is complementary to Cachet. Both companies are known for their commitment to lifestyle, service, innovation and design. Both of our customers have similar demographic and psychographic profiles. We look forward to partnering with WTS to scale this concept quickly and to establish a global footprint throughout Asia and the Americas.”

Gary Henkin, President and CEO of WTS International, said: “Our robust approach to concept development has led to the creation of a spa design which will exceed the expectations of Cachet’s discerning customers. It also has the flexibility to deliver a sense of place for local markets, while still enabling Cachet to deploy the concept globally to ensure consistency across its portfolio. Finding this balance was one of the aims at the heart of the concept development process.”

The spa design and ethos aim to inspire Cachet’s clientele to live a healthy, vibrant lifestyle by utilizing its bespoke services, tech-driven influence and exquisite service.

Andrea Dubois, Senior Project Designer at WTS, who led the project, said: “We share Cachet’s commitment to delivering an exemplary guest experience in an environment where people feel at ease, while enjoying culturally-inspired, world class treatments. Finding this balance creates an experience that is both engaging and immersive.”

The concept envisages a modern spa palace with intuitive service and captivating luxury expressed in the context of the local culture. Design will be defined by clean lines and well-appointed treatment beds. The color palette of the spas will incorporate deep grey blue, brown and a touch of gold with other accent colors counterpointed with black. The materials and textures within cSPA spaces will include large textured stone panels, with reflective- and matt-finished brass and bronze, combined with wood and glass.

Choi concluded: “cSPA as a brand will be immersive, bringing unforgettable beauty and wellness experiences to our guests and most of all, our cSPA guests will have fun!”

For more information, or to request high resolution images for this piece, please contact Mary Pilch at mpilch@wtsinternational.com.

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